The methods brands use to connect with their customers are evolving, digital, tablets and mobile devices are expanding the ways people are consuming media. The Activation Bridge is our way of bridging the gap between traditional and digital media. At McKay Advertising, we cater to your unique marketing needs by:
Online advertising can help any business grow. You’re invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web. Join us for a jam-packed afternoon of presentations and panel discussions with advertising industry leaders as we tackle a challenge familiar to all marketers.
Digital and traditional media can have similar characteristics. For traditional media, let’s use radio as an example. There are certain radio stations that better serve certain demographics; an alt-rock station will reach 18-34 year old men more effectively, while an easy listening station will reach 35-64 year old women more effectively.
Likewise, in digital media, each programmatic platform has certain capabilities that can be better leveraged. For instance, access to inventory for display and video can be a great boost for one platform, while another platform may benefit more from its easy 1st party data interface which results in better targeting. Thus, you can see the importance of having experience with a plethora of digital platforms. Here is a list of some of our partners: