About Us
Tampa Bay and Florida’s First Digital Media Agency


Formed in 2005, our advertising strategies have always been rooted in strategy and guided by data. In 2009, we set our sights on digital media and reoriented our focus toward programmatic advertising. With the shift, we immersed ourselves into data analytics and in turn, developed more accurate performance forecasts for our clients. The strong focus on technology and data has refined our media capabilities and has given us the ability to generate higher ROI’s for our clients.

Digital Media Campaigns

Using programmatic tools, we go down the sales funnel with a client to see how we can best activate their website and our campaign effectively enough to drive the results that our client desires. Check Out Our Work

Campaign Development

It all begins with uncovering key insights, setting objectives and recognizing a strategic approach. This manifests itself into the framework that guides the account’s trajectory. Contact Us

Strategic Partnerships

As a Google All-Star Agency, we pride ourselves on the fact that we leverage the search giant’s most cutting edge tools to maximize your return on media investment. We also cultivate other non-Googly partnerships in the e-commerce, programmatic and SEO space. Our Kudos

Our Vision
At McKay Advertising + Activation, we harness the power of data insights to create fluid digital experiences that connect with your audience. Paired with the strategic framework laid out by our team informed by an intimate knowledge of programmatic advertising, calculated decisions are formulated for your omni-channel media plan. Our methodical process culminates in deadly accurate advertising strategies that will skillfully support your business.
Our Philosophy
Data is the fuel that drives our decisions at McKay Advertising + Activation and feeds our ROI-driven algorithms.
The most valuable data you can obtain is your own data. Every offline and online marketing campaign with the aim of bringing visitors to your website provides the opportunity to obtain data. Whether it is segmenting website visitors or using CRM data, all your touchpoints can potentially be leveraged and used to reach your audience and increase ROI. McKay Advertising + Activation works with you to capture and employ your data assets to achieve your marketing goals more efficiently.
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