We are one of 100 Google All-Star Agencies in North America and the only one in Tampa Bay. The recognition is a result of the devotion to our belief, born a decade ago, that the advertising world would evolve quicker than we could imagine as far as the digital space is concerned. MA+A is driven to deliver creative, impactful messaging through digital and traditional media while also making sure the campaigns are measurable and nimble enough to evolve quickly and continually maximize results.
We at McKay Advertising + Activation are proud to announce that with lots of hard work and dedication to growing as a company, we have achieved Google Partner status and are serving the Tampa Bay Area. Google Partners is Google’s platform for agencies, online marketing consultants and other web professionals who want to get the most out of their relationship with Google. By becoming a Google Partner, we receive exclusive access to a range of benefits including:
- Live training events
- Industry insights
- Extra support
- Promotional offers
- Beta test opportunities
- Professional networking
This is a partnership that will help us inform you of new and exciting opportunities in digital media as well as keep us up to date on the ever changing world of advertising. Achieving Google Partnership Status not only benefits us, but you. As a Google Partner we are trusted by Google to take care of all of your needs as a client, having access to all that Google has to offer and utilize to it’s maximum potential. Contact us to today to see how our Google partnership can benefit you.
Demonstrated increased product performance and expertise in basic and advanced search concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network
Demonstrated increased product performance and expertise in basic and advanced concepts in mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization
Demonstrated increased product performance and expertise in display advertising, including knowledge of advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns.
This certification demonstrates proficiency in display advertising, including best practices for creating, managing, and optimizing AdWords Display campaigns.
- Advertising on Google
- Advanced AdWords Support
- Advanced AdWords Support
What Are the Criteria?
Nominated companies are ranked by percentage of cumulative annual growth in revenue for most recent three fiscal years. Companies must meet all three criteria:
- Business must have been in operation for a minimum of 36 months.
- Business must have verifiable revenues of at least $250,000 for the most recent 12-month period.
- Business must be owned or operated by a former USF student*
Our goal is to connect people with the best local experts. To do so, we analyzed and scored advertising agencies on more than 25 variables across six categories to give you a hand-picked list of the best advertising agencies in Tampa, FL. Companies must meet all three criteria:
- Reputation – A history of delighted customers as a signal of outstanding service.
- Credibility – Building customer confidence with licensing, industry accreditations, and awards.
- Experience – Masters of their craft, based on years of practical experience and education.
- Availability – Consistently approachable and responsive, so customers never feel ignored.
- Professionalism – Providing customers a seamless experience both online and off.
- Engagement – Actively engaged with their customers across a number of platforms.
Digital and traditional media can have similar characteristics. For traditional media, let’s use radio as an example. There are certain radio stations that better serve certain demographics; an alt-rock station will reach 18-34 year old men more effectively, while an easy listening station will reach 35-64 year old women more effectively.
Likewise, in digital media, each programmatic platform has certain capabilities that can be better leveraged. For instance, access to inventory for display and video can be a great boost for one platform, while another platform may benefit more from its easy 1st party data interface which results in better targeting. Thus, you can see the importance of having experience with a plethora of digital platforms. Here is a list of some of our partners: