About Us

MCKAY ADVERTISING + ACTIVATION

Tampa Bay & Florida’s First Digital Media Agency

OUR STORY

Formed in 2005, our advertising strategies have always been rooted in strategy and guided by data. In 2009, we set our sights on digital media and reoriented our focus toward programmatic advertising. With the shift, we immersed ourselves into data analytics and in turn, developed more accurate performance forecasts for our customers. The strong focus on technology and data has refined our media capabilities and has given us the ability to generate higher ROI’s for our customers.

DIGITAL MEDIA CAMPAIGNS

Using programmatic tools, we go down the sales funnel with a client to see how we can best activate their website and our campaign effectively enough to drive the results that our client desires.

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CAMPAIGN DEVELOPMENT

It all begins with uncovering key insights, setting objectives and recognizing a strategic approach. This manifests itself into the framework that guides the account’s trajectory.

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STRATEGIC PARTNERSHIPS

As a Google All-Star Agency, we pride ourselves on the fact that we leverage the search giant’s most cutting edge tools to maximize your return on media investment. We also cultivate other non-Googly partnerships in the e-commerce, programmatic and SEO space.

Our Kudos

MEET THE TEAM!

Passionate About the Result

Our growing team of industry experts offer unique perspectives on each project we encounter. Our strength stems from the diversity of our team and also their innate desire to stay up-to-date with the latest trends and best practices. We pride ourselves on our ability to constantly bring new ideas to the table and optimize for what works best specific to your needs.

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Bob Mckay

President | Owner | CEO
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Eric Ortiz

Executive Director of Sales & Acquisition
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Matt Giardino

Executive Director of Digital Media
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Loc Pham

Digital Platform Manager
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Christian Bayne

Director of Content Strategy & Market Research
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Alex Andrews

Director of Social Advertising
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Dawn Clark

Senior Level Designer
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Dillon Calligy

Associate Director of Digital Media

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Jennifer Leigh Crawford

Media Director

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Val Pinchbeck

Video Director

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Walt Marsicano

Audio Producer

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OUR VISION

At McKay Advertising + Activation, we harness the power of data insights to create fluid digital experiences that connect with your audience. Paired with the strategic framework laid out by our team informed by an intimate knowledge of programmatic advertising, calculated decisions are formulated for your omni-channel media plan. Our methodical process culminates in deadly accurate advertising strategies that will skillfully support your business.
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OUR PHILOSOPHY

Data is the fuel that drives our decisions at McKay Advertising + Activation and feeds our ROI-driven algorithms. The most valuable data you can obtain is your own data. Every offline and online marketing campaign with the aim of bringing visitors to your website provides the opportunity to obtain data. Whether it is segmenting website visitors or using CRM data, all your touchpoints can potentially be leveraged and used to reach your audience and increase ROI. McKay Advertising + Activation works with you to capture and employ your data assets to achieve your marketing goals more efficiently.
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