About Us

ALEX ANDREWS

Director of Social Advertising

A summa cum laude graduate from the University of South Florida with a Bachelor’s in Psychology and a minor in Communications, Alex has plenty of experience in analysis. Working as a research assistant throughout college, Alex gained many insights into the design of an experiment, the modeling of an experiment, and how to separate independent variables to see what are the most important factors of change.

This translates perfectly in combination with his background in Communication for the advertising industry. It allows Alex to A-B test content strategies, and on the backend analyze the ads based on data to better understand what subtle differences in communication ultimately made in terms of success. He is constantly developing content that he is improving on due to his rare combination of creativity and analytical prowess. Outside of the office, you can find Alex writing/playing music, playing basketball, or hopping in a car for unplanned and spontaneous road trips wherever the road takes him!

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President | Owner | CEO
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Executive Director of Sales & Acquisition
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Executive Director of Digital Media
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Digital Platform Manager
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Director of Content Strategy & Market Research
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Senior Level Designer
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Associate Director of Digital Media
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Audio Producer

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Video Director

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OUR VISION

At McKay Advertising + Activation, we harness the power of data insights to create fluid digital experiences that connect with your audience. Paired with the strategic framework laid out by our team informed by an intimate knowledge of programmatic advertising, calculated decisions are formulated for your omni-channel media plan. Our methodical process culminates in deadly accurate advertising strategies that will skillfully support your business.
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OUR PHILOSOPHY

Data is the fuel that drives our decisions at McKay Advertising + Activation and feeds our ROI-driven algorithms. The most valuable data you can obtain is your own data. Every offline and online marketing campaign with the aim of bringing visitors to your website provides the opportunity to obtain data. Whether it is segmenting website visitors or using CRM data, all your touchpoints can potentially be leveraged and used to reach your audience and increase ROI. McKay Advertising + Activation works with you to capture and employ your data assets to achieve your marketing goals more efficiently.
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