About Us

DAWN CLARK

Senior Level Designer

Dawn is a graphic and web designer with over 10 years of experience. Certifications include an Associates in Arts from College of DuPage, an Associates in Science for Graphic Design from Waubonsee Community College as well as a Certificate in Web Design from Waubonsee Community College. Her passion for design shines through in her professionalism, attention to detail, and spectacular work. She loves to get the creative juices flowing to help your business display a proper corporate identity that both looks beautiful and aligns with your business’ goals.

Dawn spends her weekends hanging out with her family and beloved Old English Sheepdog, Cali, cheering on the Chicago Blackhawks, or being a self-proclaimed hockey mom as she watches her own kids tear up the ice.

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President | Owner | CEO
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Executive Director of Sales & Acquisition
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Executive Director of Digital Media
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Digital Platform Manager
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Director of Content Strategy & Market Research
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Director of Social Advertising
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Associate Director of Digital Media
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Audio Producer

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Video Director

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OUR VISION

At McKay Advertising + Activation, we harness the power of data insights to create fluid digital experiences that connect with your audience. Paired with the strategic framework laid out by our team informed by an intimate knowledge of programmatic advertising, calculated decisions are formulated for your omni-channel media plan. Our methodical process culminates in deadly accurate advertising strategies that will skillfully support your business.
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OUR PHILOSOPHY

Data is the fuel that drives our decisions at McKay Advertising + Activation and feeds our ROI-driven algorithms. The most valuable data you can obtain is your own data. Every offline and online marketing campaign with the aim of bringing visitors to your website provides the opportunity to obtain data. Whether it is segmenting website visitors or using CRM data, all your touchpoints can potentially be leveraged and used to reach your audience and increase ROI. McKay Advertising + Activation works with you to capture and employ your data assets to achieve your marketing goals more efficiently.
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