About Us

ERIC ORTIZ

Executive Director of Sales & Acquisition

Eric is a graduate of the University of South Florida, where he majored in Communications and minored in Psychology. His communication and speaking abilities are unparalleled. His analytical prowess, or quick understanding and summary of data relevant to clients, allow him to easily understand, interpret, and explain the research that will help your business grow. His background of over 6 years in customer service – including retail work that satisfied customer desires and created solutions – transition seamlessly to provide clients with unprecedented attention and care.

His ability to provide partners with both extensive insight and attention to detail give him an upper hand in meeting a clients’ specific needs.

As a retail sunglass business entrepreneur throughout college, Eric worked to grow his own expanding business and blog in the Tampa Bay area for over two years. He effectively worked to market his business to make nationwide sales. His successes give him the proper mindset to understand and communicate with fellow business owners.

With this inclusive background, he can provide a consistent vision throughout all campaigns, while achieving the desired impact of individual clients.

Outside of the office, you can find Eric seeking out art galleries or music concerts all around the Tampa Bay area.

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President | Owner | CEO
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Executive Director of Digital Media
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Digital Platform Manager
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Director of Content Strategy & Market Research
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Director of Social Advertising
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Senior Level Designer
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Associate Director of Digital Media
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Audio Producer

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Video Director

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OUR VISION

At McKay Advertising + Activation, we harness the power of data insights to create fluid digital experiences that connect with your audience. Paired with the strategic framework laid out by our team informed by an intimate knowledge of programmatic advertising, calculated decisions are formulated for your omni-channel media plan. Our methodical process culminates in deadly accurate advertising strategies that will skillfully support your business.
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OUR PHILOSOPHY

Data is the fuel that drives our decisions at McKay Advertising + Activation and feeds our ROI-driven algorithms. The most valuable data you can obtain is your own data. Every offline and online marketing campaign with the aim of bringing visitors to your website provides the opportunity to obtain data. Whether it is segmenting website visitors or using CRM data, all your touchpoints can potentially be leveraged and used to reach your audience and increase ROI. McKay Advertising + Activation works with you to capture and employ your data assets to achieve your marketing goals more efficiently.
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