A summa cum laude graduate from the University of South Florida with a Bachelor’s in Psychology and a minor in Communications, Alex has plenty of experience in analysis. Working as a research assistant throughout college, Alex gained many insights into the design of an experiment, the modeling of an experiment, and how to separate independent variables to see what are the most important factors of change.
This translates perfectly in combination with his background in Communication for the advertising industry. It allows Alex to A-B test content strategies, and on the backend analyze the ads based on data to better understand what subtle differences in communication ultimately made in terms of success. He is constantly developing content that he is improving on due to his rare combination of creativity and analytical prowess. Outside of the office, you can find Alex writing/playing music, playing basketball, or hopping in a car for unplanned and spontaneous road trips wherever the road takes him!