Alexander Santa

Director of Integration + Technology

Alexander is a software / web developer proficient in a multitude of languages including PHP, MySQL, node.js, jQuery, javascript, HTML, CSS, Bootstrap, and so much more. Alex is capable of creating effective & professional front-end websites in addition to a specialty in creating remarkable back-end web applications for an array of businesses. Since 2007, he has honed in on his skills and worked for various clients on a multitude of projects encompassing healthcare, telecommunications, entertainment, food, and so much more.

BOB MCKAY

President | Owner | CEO

MATT GIARDINO

Director of Performance Marketing + Analytics

CHRISTIAN BAYNE

Director of Content Strategy + Market Research

ALEX ANDREWS

Director of Social Advertising

JENNIFER LEIGH CRAWFORD

Media Director

VAL PINCHBECK

Video Director

WALT MARSICANO

Audio Producer

OUR VISION

At McKay Advertising + Activation, we harness the power of data insights to create fluid digital experiences that connect with your audience. Paired with the strategic framework laid out by our team informed by an intimate knowledge of programmatic advertising, calculated decisions are formulated for your omni-channel media plan. Our methodical process culminates in deadly accurate advertising strategies that will skillfully support your business.

OUR PHILOSOPHY

Data is the fuel that drives our decisions at McKay Advertising + Activation and feeds our ROI-driven algorithms. The most valuable data you can obtain is your own data. Every offline and online marketing campaign with the aim of bringing visitors to your website provides the opportunity to obtain data. Whether it is segmenting website visitors or using CRM data, all your touchpoints can potentially be leveraged and used to reach your audience and increase ROI. McKay Advertising + Activation works with you to capture and employ your data assets to achieve your marketing goals more efficiently.