Christian Bayne

Director of Content Strategy & Market Research

Christian is a two-time graduate of the University of Tampa, where he obtained his Bachelor’s Degree in Advertising + Public Relations and his MBA-Marketing. Born on the island of Trinidad & Tobago, Christian has been involved in the advertising world circa 2009 since his first internship at McCann Erickson. He then dipped his toes in the PR world with a Tampa-based firm called Brock Communications.

Christian has spent the last 4 years of his career at McKay diving into digital advertising & strategy. He is a highly effective, data-driven, strategic, digital marketing manager that works directly with our clients and team. He develops strategic marketing campaigns, while simultaneously developing customer journeys, marketing automation tactics, and email marketing campaigns.

On the weekend, Christian can be found out on the town surrounded by many friends and acquaintances or reconnecting with his Caribbean roots at a nearby beach.

BOB MCKAY

President | Owner | CEO

MATT GIARDINO

Director of Performance Marketing + Analytics

ALEX ANDREWS

Director of Social Advertising

ALEXANDER SANTA

Director of Integration + Technology

JENNIFER LEIGH CRAWFORD

Media Director

VAL PINCHBECK

Video Director

WALT MARSICANO

Audio Producer

OUR VISION

At McKay Advertising + Activation, we harness the power of data insights to create fluid digital experiences that connect with your audience. Paired with the strategic framework laid out by our team informed by an intimate knowledge of programmatic advertising, calculated decisions are formulated for your omni-channel media plan. Our methodical process culminates in deadly accurate advertising strategies that will skillfully support your business.

OUR PHILOSOPHY

Data is the fuel that drives our decisions at McKay Advertising + Activation and feeds our ROI-driven algorithms. The most valuable data you can obtain is your own data. Every offline and online marketing campaign with the aim of bringing visitors to your website provides the opportunity to obtain data. Whether it is segmenting website visitors or using CRM data, all your touchpoints can potentially be leveraged and used to reach your audience and increase ROI. McKay Advertising + Activation works with you to capture and employ your data assets to achieve your marketing goals more efficiently.