LUISA LAURELLI

Intern Extraordinaire

With six months away from graduation, Luisa is an undergrad student at The University of Tampa majoring in Advertising & Public Relations. Born and raised in Brazil, she decided to take a leap of faith by attending college in the U.S where she would be able to learn and be mentored by professionals that have inspired her in the advertising industry. Her insatiable curiosity led her to her first internship in the Accounts department at Paradise Marketing and then decided to challenge herself and join the analytics department at McKay Advertising + Activation (MA+A) as her second internship. Soon she’ll be off to New York to explore her passion even further while interning at FullScreen Media during the summer.

In her senior year, Luisa was honored as the most outstanding Advertising & Public Relations student and was also elected by her peers to lead the Ad Club during the Fall semester along with faculty advisors.

With her authentic spirit, Luisa also makes sure to introduce part of her nationality to her colleagues at MA+A, where she teaches them Portuguese and bring some delicious Brazilian food to light it up their day.

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President | Owner | CEO
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Executive Director of Sales + Acquisition
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Director of Performance Marketing + Analytics
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Director of Content Strategy + Market Research
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Director of Social Advertising
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Senior Account Executive
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Senior Level Designer
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Director of Integration + Technology
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Associate Director of Digital Media
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Video Director

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Audio Producer

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OUR VISION

At McKay Advertising + Activation, we harness the power of data insights to create fluid digital experiences that connect with your audience. Paired with the strategic framework laid out by our team informed by an intimate knowledge of programmatic advertising, calculated decisions are formulated for your omni-channel media plan. Our methodical process culminates in deadly accurate advertising strategies that will skillfully support your business.
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OUR PHILOSOPHY

Data is the fuel that drives our decisions at McKay Advertising + Activation and feeds our ROI-driven algorithms. The most valuable data you can obtain is your own data. Every offline and online marketing campaign with the aim of bringing visitors to your website provides the opportunity to obtain data. Whether it is segmenting website visitors or using CRM data, all your touchpoints can potentially be leveraged and used to reach your audience and increase ROI. McKay Advertising + Activation works with you to capture and employ your data assets to achieve your marketing goals more efficiently.
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President | Owner | CEO
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Chief Revenue Officer
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Director of Performance Marketing + Analytics
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Director of Content Strategy + Market Research
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Director of Social Advertising
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Senior Account Executive
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Senior Level Designer
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Director of Integration + Technology
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Associate Director of Digital Media
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Video Director

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Audio Producer

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Intern Extraordinaire