Walt Marsicano

Audio Producer

Walt Marsicano is one of the Florida’s great audio producers, + a great voice. Walt has been writing, voicing, and producing commercials for more than 20 years. While his professional background has been mainly within the radio industry, Walt’s voice-overs and production work have also been featured in television, corporate websites, industrial narrations, phone messaging + more.

He’s held the position of Creative Services Director for COX Radio + CBS Radio in major U.S. markets, + has been recognized for excellence in radio advertising as a multi-time Addy award recipient. Walt enjoys tackling today’s marketing challenges within business, applying his copywriting + audio production skills to create innovative positioning campaigns. You will hear Walt’s voice for the Tampa Bay Lightning, and other high profile clients around the country.

BOB MCKAY

President | Owner | CEO

MATT GIARDINO

Director of Performance Marketing + Analytics

CHRISTIAN BAYNE

Director of Content Strategy + Market Research

ALEX ANDREWS

Director of Social Advertising

ALEXANDER SANTA

Director of Integration + Technology

JENNIFER LEIGH CRAWFORD

Media Director

VAL PINCHBECK

Video Director

OUR VISION

At McKay Advertising + Activation, we harness the power of data insights to create fluid digital experiences that connect with your audience. Paired with the strategic framework laid out by our team informed by an intimate knowledge of programmatic advertising, calculated decisions are formulated for your omni-channel media plan. Our methodical process culminates in deadly accurate advertising strategies that will skillfully support your business.

OUR PHILOSOPHY

Data is the fuel that drives our decisions at McKay Advertising + Activation and feeds our ROI-driven algorithms. The most valuable data you can obtain is your own data. Every offline and online marketing campaign with the aim of bringing visitors to your website provides the opportunity to obtain data. Whether it is segmenting website visitors or using CRM data, all your touchpoints can potentially be leveraged and used to reach your audience and increase ROI. McKay Advertising + Activation works with you to capture and employ your data assets to achieve your marketing goals more efficiently.