Programmatic Spending Will Hit $22B, So What

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MCKAY ADVERTISING + ACTIVATION

Programmatic Spending Will Hit $22B, So What Is It?

Programmatic spending is supposed to hit $22B this year, according to an eMarketer forecast. Digiday adds that the spend is a 40 percent increase from 2015, spurred by a growing comfort around the technology.

McKay Advertising + Activation is happy to report that two of our guys are headed to New Orleans for a programmatic summit with some of the world’s top agencies and brands. The world catching up with programmatic is good news, but we’re also aware that there is still confusion around the topic of programmatic, so we dug up an old video to help you brush up and get acquainted.