Programmatic x Pabst – May 19
Many don’t even realize it, but everyone that’s ever been online has been touched by programmatic media buying.
PROGRAMMATIC x PABST • LOT 1901
On May 19, McKay Advertising + Activation (MA+A) is proud to welcome TubeMogul to Ybor City’s Lot 1901 gallery space for a candid conversation about programmatic media buying and the end of the media rep as we know it. The agency’s partners at Google will also be on hand via Hangout as we all try to make sense of an industry dramatically changing the way publishers and advertisers alike approach the web.
Ice cold Pabst Blue Ribbon will be on hand for attendees of the free event, which includes a networking session and happy hour afterwards.
“A decade ago people looked at us like we were crazy when we talked about where we thought media buying was headed,” MA+A founder/president Bob McKay said. “In 2016, $22B is projected to be spent in programmatic, and while the world is beginning to warm up to it all, there are still a lot of questions floating around — this open conversation seeks to help bring more understanding about the topic to the Tampa Bay market.”
We look forward to meeting you. Tell your friends you’re going by sharing the event on Facebook.
About MA+A: One of 100 Google All-Star Agencies in North America and the only one in Central Florida. The designation from the search company reflects the efficiency with which we’ve taken clients’ ad spend and translated it into meaningful ROI. More importantly, the Google All-Star tag is a symbol of our six-year relationship with the search giant, growing together and developing their ad product as we use it in combination with other non-Googly tools to create — and more importantly evolve — campaigns that keep our partners on the forefront of the always changing digital advertising space. These talks have evolved from early morning chats to full fledged, leave-work-early learning sessions.
About TubeMogul: TubeMogul is a publicly traded, leading independent software platform that enables brands and agencies to plan, buy, measure and optimize their global advertising.