Thursday Thoughts On Advertising 8

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, insights or both.

This week we’ll look at: Digital Media Industry Trends, Big Companies One The Move With Digital, Facebook + Influencer Targeting, Smart TV Data Collection, Googles Latest Update.

Thursday Thoughts

DIGITAL MEDIA INDUSTRY TRENDS

Bob McKay
President + Founder

Digital Media Will Dominate In 5 Years. See the article here

3 reasons for this:

1) Advertising follows audience.

2) Advertising is first touch point with the consumer and is traceable.

3) Digital media allows for the brand to understand the customer journey.

BIG COMPANIES ON THE MOVE WITH DIGITAL

Eric Ortiz 
Director of Sales + Acquisition

The Big 4 & Their Digital Agenda. See the article here

When one of the big 4 financial institutions starts an entire program to train their workforce on everything digital; it makes you realize how EVERY company is trying to figure out the digital landscape. What are you doing to future proof your workers and your business?

FACEBOOK + INFLUENCER TARGETING

Alex Andrews
Director of Social Advertising

Facebook Is Now A Marketers Best Friend For Influencers. See the article here

Hot off the presses!

Facebook just launched a service called Brand Collabs Manager, which is a platform for connecting brands to social media influencers. Brands can search the type of influencer they want, with regards to age, gender, type of content, follower base affinity, etc. and Facebook will spit out a list of influencers that are most relevant to their campaign goal. This is a very welcome feature for advertisers looking to streamline the process of finding the right influencer for their product.  Currently only for Facebook, but since FB owns Instagram, that will likely come soon. This step puts Facebook way ahead in the influencer marketing game.

SMART TV DATA COLLECTION

Christian Bayne
Director of Content Strategy + Market Research

How Automatic Content Recognition Data Gives A Transparent View Into TV Habits See the article here

Image if all your TV viewing habits were being tracked regardless of what device you used to view a movie, show or music video. Such a beautiful thought indeed. Personally, I’d rather not be hit with ads that have zero relevance to me. With that being said, I raise a glass to Vizio (I have a Vizio TV) for occupying approximately 30% of the market and collecting content data via your company Inscape.tv.

GOOGLE'S LATEST UPDATES

Matthew Giardino
Sr. Platform Manager

Google’s Ad Strength Update. See the article here

Recently, Google recently erased its beta for Responsive search ads that promised to give advertisers more room, as well as more insight into the overall performance of their ad variations. However, many advertisers soon became frustrated when they realized this feature wasn’t as helpful as hoped. Google is changing that however, as they are have released a new feature called Ad Strength. This promises to give users the ability to analyze ad combinations, View reporting for headlines, descriptions, and top combinations, as well as measure the relevance, quantity, and diversity of your ad copy with ad strength.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See last weeks’ post here.

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