Thursday Thoughts On Advertising 11

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at Paid Social Advertising, Instagram Shopping, Amazon Updates and Google + Hootsuite’s Collaboration.

Thursday Thoughts

PAID SOCIAL ADVERTISING

Alex Andrews
Director of Social Advertising

3 Changes To Facebook Advertising  See the article here

This one is less of a new update and more of a helpful summary of the major changes that have happened affecting Facebook advertising in the past year since the infamous Cambridge Analytica scandal.

Basically, the most important things to remember are:

  1. No more Partner Categories – third-party data pools provided by companies such as Acxiom and Oracle are gone, so you have to be more creative with your prospecting targeting
  2. Wider use of Facebook Pixel – more advertisers are using “cookie banners” to let site visitors know what’s up, and also Pixel is more relied upon now for custom audiences because…
  3. Stricter Rules on Uploaded List Targeting – Facebook won’t let you target email lists unless you inform them that the list is only made up of explicitly consenting users, to ensure GDPR compliance

Eric Ortiz 
Director of Sales + Acquisition

Instagram Direct Purchases See the article here.

You ever see an ad on something and wish you could just buy it right there? Wait no more! With IG rolling out Stories worldwide, consumers can now purchase those shoes, shirts, or devices that they see the models wearing straight from IG!

AMAZON INDUSTRY UPDATES

Christian Bayne
Director of Content Strategy + Market Research

Amazon’s Skyrocketing Advertising Business See the article here.

With $4.61B attributed directly to digital advertising, it’s safe to say that Amazon is continuing to get it right. Although it is far behind Google & Facebook in terms of ad revenue, the fact that they have surpassed Microsoft is an accomplishment they should be proud of.

GOOGLE + HOOTSUITE COLLABORATION

Matthew Giardino
Sr. Platform Manager

Google & Hootsuite Team Up See the article here

Hootsuite and Google have created a partnership that will make the lives of many digital advertisers much simpler. The promise of this partnership aims to help solve the issue of bouncing from social ads manager to your Google ads manager. Most importantly, it alleviates the tedious task of managing your budgets across both social and search platforms.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.

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