Thursday Thoughts On Advertising 12

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at- Amazon Teams Up With Snapchat, Email Marketing Statistics, YouTube’s Latest Updates, Facebook’s Advertising Release + Google’s Latest Updates.

Thursday Thoughts

AMAZON TEAMS UP WITH SNAPCHAT

Eric Ortiz 
Director of Sales + Acquisition

The Snapchat + Amazon Duo See the article here.

Here we go again! Last week IG added direct-to-purchase ads for products you see in Story Ads. Well, Snapchat wasn’t far behind! They are partnering with Amazon for what could be a lethal combo. I’m not sure about everyone else, but with the ability to take a picture of something, immediately know what product it is, price compare, purchase, and have Amazon ship to me within two days my online purchasing might go up a little. It’s becoming too easy! It even works on barcodes! If you sell your products through Amazon, this is definitely something you should check out.

EMAIL MARKETING STATISTICS

Christian Bayne
Director of Content Strategy + Market Research

Email Marketing Vs Social Media  See the article here.

Did you know that there are 3.7B active email uses and only 2.5B social media users? This statistic combined with that fact that around 72% of individuals said that they prefer to receive brand content through email vs 17% on social media proves that email marketing is still one of the most valuable assists to a company. Invest in your email marketing and you will reap the benefits!

YOUTUBE'S LATEST UPDATE

Bob McKay
President + Founder

YouTube On The Rise See the article here

YouTube viewership on TV screens has gone up 70% in the past 12 months – “We finally have the right hardware, software, and content conditions for TV and the internet to unite in a way that not only sticks, but makes for a uniquely personalized TV viewing experience.”

FACEBOOK'S LATEST ADVERTISING RELEASE

Alex Andrews
Director of Social Advertising

Facebook Rolls Out Advertising On Stories  See the article here

Facebook launched Ad placements on FB stories after seeing success from similar placements in Instagram Stories where advertisers were consistently seeing lower CPMs and higher percentage watch-time on video ads. This success is having a ripple effect and causing content producers to place more emphasis on vertical format videos for ads.

While Facebook is obviously bragging about the performance of ads on this placement, it’s worth noting that while reach has been improved, conversion rates have remained lower than news feed ads. This trend is like the trends previously seen on Instagram Stories ads, therefore, advertisers should carefully evaluate their goals before jumping to use them.

A positive side effect of this, however, is now this makes it easier for advertisers to adapt video content and use it across different platforms.  Now you can shoot or edit a video ad into a standard vertical format and it will be perfect to use across three different platforms: Facebook Stories, Instagram Stories, and Snapchat!

GOOGLE'S LATEST UPDATE

Matthew Giardino
Sr. Platform Manager

Google’s Crown Jewel See the article here

Search Engine Marketing consists of ads that appear in the search results of Google search, as well as on partner websites that work with Google. Search Partners has always been viewed as a secondary element to these campaigns that allow for scaling opportunities but are often not as effective when it comes to advertisers return on investment.

Google has extended its crown jewel, Smart Bidding, to help advertisers better optimize for this area of their strategy. Now, Google Partner ads will be able to utilize signals such as conversions for optimization just as campaigns that are shown through search result advertisements

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.

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