Thursday Thoughts On Advertising 17

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Call Analytics Software Report, LinkedIn Personalized Ads, LinkedIn + Google Combined, Boosting Your Organic Search Ranking and an  Ad Preview + Diagnosis Tool.

Digital Advertising

CALL ANALYTICS SOFTWARE REPORT

Bob McKay
President + Founder

Which software is right for you? See the article here

Finding the right software for your client’s needs can be an extremely time-consuming task. This report dives into the details of various Call Analytics software. P.S Yes, we do use one of them.

LINKEDIN PERSONALIZED ADS

Alex Andrews
Director of Social Advertising

LinkedIn Dynamic Ads See the article here

LinkedIn has released a huge number of new features to their self-serve ads and platform.  This article touches on dynamic features in ads, which allows ads to be personalized to the person it’s delivered to using publicly available information on their LinkedIn profile. This includes their name and current title.

These also go along with new types of LinkedIn ads and campaign goals, such as brand awareness ads and social engagement ads, with the primary explicit goal of gathering new company followers.

Finally, there is a brand spanking new interface for building campaigns in the beta stage for certain advertisers, that is a vast improvement in terms of user-friendliness over their last one (no coincidence that it looks more like Facebook).  LinkedIn continues to make great strides in improving their platform for advertisers!

LINKEDIN + GOOGLE COMBINED

Eric Ortiz 
Director of Sales + Acquisition

Link Up Your Sponsored Content To Google see the article here.

Everyone is looking for a single source of truth for their campaigns. Data is so critical to the evaluation of a digital campaign’s success. The good news? Google is trying to make it easier on us by partnering with entities like LinkedIn so that you can view your Sponsored Content campaign directly in Google Campaign Manager.

BOOSTING YOUR ORGANIC SEARCH RANKING

Christian Bayne
Director of Content Strategy + Market Research

Boost Your Organic Ranking With Internal Linking see the article here.

Everyone wants to organically rank higher on Google, right? Now, if you think of it in terms of organic vs the paid, the highest-ranking Organic search is still 3rd or 4th on the list since the paid terms take up the above-the-fold. This article offers 3 tips to rank higher organically, but I’d say that weighing the cost of time spent to do so vs $$ spent on paid advertisement might be a god idea.

AD PREVIEW + DIAGNOSIS TOOL

Matthew Giardino
Sr. Platform Manager

Hitting the Right Audience See the article here.

As audience lists become very granular, it is important to guarantee that each group is being hit with the appropriate message. Until now, there was no real way of guaranteeing and diagnosing that each list was being targeted with the right type of ad. However, with the addition of new features of the Ad Preview and Diagnosis Tool, we now can hit the audience with certainty.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.

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