Thursday Thoughts On Advertising 20
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Reddit Taking Over, Pinterest Dominating The Relevancy Ad Space, Google’s Newest Holiday Ad Feature.
REDDIT: BE ON THE LOOKOUT
Hey, They Scored Disney See the article here
Reddit is a platform we have used and has shown promise with very granular targets. The challenge with the platform has been the concern over brand safety which is very real. In its 7 year existence, it is now going to some of the largest brands in the World and pitching their relevance. They have scored the Disney movie business and other high profile brands. Be on the lookout!
PINTERESTING IS AN UNDERSTATEMENT
Pinterest Is On The Rise See the article here
GOOGLE'S HOLIDAY AD FEATURE
Highlight Your Discounts See the article here
Google is rolling out a new ad feature specifically for the upcoming holiday shopping season. This new feature, found in the promotions extensions tab will allow for advertisers to highlight their discounted offering during the most important shopping time of the year.