Thursday Thoughts On Advertising 22
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: In-House Media Buying, Content Marketing Sources, LinkedIn Violates GDPR, Facebook Denies Listening To Conversations & Bing Rolls Out Competition Tab.
IN-HOUSE MEDIA BUYING
It’s Trickier Than It Sounds See the article here
Bringing agency services in-house is a bit more tricky than first thought.
From the misconception that agencies are averse to brands picking their own tech vendors, to that the move is easy, to the fact costs can balloon quickly the perception that brands are taking their marketing in-house is not the reality.
7 Sources To Help Your Content Stand Out see the article here.
Making your content stand out is more difficult than ever in this age of content overload. This article proves you with 7 unusual sources that will help your content stand out in the coming year. Take a look!
PAID SOCIAL ADVERTISING
LinkedIn Violates GDPR See the article here
This article describes an effort by LinkedIn to grow their platform by obtaining 18 million hashed (encrypted) email addresses not associated with LinkedIn, and target those individuals with Facebook ads. No one knows how LinkedIn acquired such a mass of encrypted consumer data, but it was sketchy enough to qualify as a violation of new GDPR regulations, as discovered by Ireland’s Data Protection Commissioner.
Biggest takeaway from me: Note how there are TWO different huge social platforms in this headline, but only one of them is in trouble? That’s because efforts made by ad platforms and regulators have put the onus and responsibility on the advertisers themselves to use data properly, NOT on the platform to screen any of that data. Facebook has finally successfully shifted blame for once.
Facebook Isn’t Listening To You Offline see the article here.
Have you ever seen an ad on Facebook that you swore you never researched on Facebook before? You may even think Facebook is listening to your verbal conversations! Facebook is putting to rest the allegations that your searches offline (Google and Bing) do NOT affect the ads you see in-platform. You could simply be in a Retargeting pool for visiting a particular website. That being said, this article shows that you can rest assured Facebook is working to only use data that is only contained within the Facebook ecosystem.
Bings Competition Tab See the article here.
Bing is taking a page out of Google’s playbook in regards to being able to do competitor analysis and giving recommendations to allow advertisers to gain an upper hand to optimize their ads and targeting to be more competitive. This feature is something that long been available in Google, but it now allows for a better way to reach our audiences in other search networks.