Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Google Ad Updates, Digital Ad Revenue Growth Overseas, Amazon Alexa’s Ad Plans, 2018’s Top 7 Tech Books, PPC Strategy.
GOOGLE ADS UPDATES
Google Adds A ‘Pay For Conversion’ Tracker See the article here
This is a great upgrade, but brands will need to make sure phone call tracking and email submission tracking is always employed. Bots and fake sites have become sophisticated enough to now game the system to conversion. As the click was not always profitable so is the conversion many times.
OVERSEAS AD REVENUE GROWTH
Digital Ad Revenue Growth Is Even Steeper Overseas See the article here
The exceptional growth seen in the digital ad industry is even steeper overseas. Despite sharp declines across print revenue, Google and Facebook and other platforms overall are expanding their market share so much that the overall advertising revenue growth is up 4.8% in the UK, carried by 8.6% in Digital specifically.
AMAZON ALEXA'S AD PLANS
No Plans For Ads On Alexa see the article here.
Although marketers everywhere sigh in disappointment, it appears the consumer can rest assured that these listening devices in your home like Alexa and Google Home are not monetizing the data (your real conversations) that they hear whilst listening for your refill of paper towels via Amazon.
Bing’s Holiday Search Trends See the article here.
Creating a highly targeted search strategy for your holiday campaigns is crucial. The types of searches during the holiday may pick up certain themes depending on the niche you are looking to compete in the auction for, Bing has made it easier for advertisers to see what consumers are searching for by releasing a list of search trends during the holiday season by niche. Check for your niche in this article.