Thursday Thoughts On Advertising 26

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Adjusting Your FB Ad Settings, Grand Theft Content, Breaking Organizational Silos, Social Selling + Amazon Advertising.

Digital Advertising

PAID SOCIAL ADVERTISING

Alex Andrews
Director of Social Advertising

How To Make Adjustments To Ads You See On FB See the article here

A Pew Survey was conducted among active Facebook users and found that almost three-fourths had no idea that they could make adjustments to their ad preferences and settings.  In a climate where users are increasingly suspicious of Facebook and their practices, this shows an utter failure of communication on Facebook’s part to ensure users know they have some level of control over what information can be used for ad targeting.

Also for those reading this who don’t know it already… go to your settings in Facebook, look on the left hand column, and click on the “Ads” section near the bottom.  You’re welcome

2019 CONTENT STRATEGY

Christian Bayne
Director of Content Strategy + Market Research

Grand Theft Content See the article here.

One of the most beautiful parts about creating content is that whatever you are thinking has most likely been done before. Now, just because it’s been done before doesn’t mean it’s been done your way before! This article provides 8 great pieces of content strategy from 2018 that you can use to spark creativity within your own organization.

BREAKING ORGANIZATIONAL SILOS

Bob McKay
President + Founder

Merging Your Traditional + Media Departments See the article here

OTT usage by viewers is happening but from the Brand/Advertising side things are slow to evolve. This, in my opinion, is caused by the silos between digital departments and traditional media. Traditional media negotiators are winning the battle so they are responsible for the deployment but aren’t able to leverage all the attribution components because they are buying via IO(Insertion Order). This, many times nationally and 100% locally, removes the web site visit and other conversion data. Since that data is not being produced the buy is being viewed as “baby tv” because it doesn’t have the same distribution model. Until brands and advertisers move this responsibility into the digital department or fuse both departments the true benefits will not be realized and adoption will be slow. NOT GOOD FOR THOSE FOLKS.

SOCIAL SELLING

Eric Ortiz 
Director of Sales + Acquisition

3 Tips To Leverage Social Selling see the article here.

Social selling is increasingly becoming a vital part of any salesperson’s toolkit. The key to social selling is to remain genuine across these social media platforms, to open up a conversation with common threads between your prospects, and to remember that you are forging relationships NOT seeking transactions. Funny… it kind of sounds like regular selling

AMAZON ADVERTISING

Matthew Giardino
Sr. Platform Manager

How Consumers Search Online. See the article here

When searching on Google, consumers are starting to gain more and more trust and belief that they will be delivered EXACTLY what they are looking for. As advertisers, we must put even more emphasis on only bidding on the most relevant keywords to reach our clients’ business goals. More and more, consumers are expecting highly relevant content which needs to be matched with their search terms. This fact is what’s driving my strategy as a platform manager, and I believe that you should as well.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.

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