Thursday Thoughts On Advertising 28

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: What You Could Acquire Using Digital Media On A Super Bowl Budget, Reddit Launches CPC Ads, GDPR Attack, Daily Data Science & Why You Should Add Bing To Your 2019 Advertising Mix.

Thursday Thoughts Advertising

SUPER BOWL: DIGITAL AD SPEND VS TRADITIONAL

Bob McKay
President + Founder

What You Could Acquire Using Digital Media On A Super Bowl Ad Budget See the article here

I love this exercise! What digital media could you acquire for brand messaging and commerce compared to a Super Bowl ad.

REDDIT IS ON THE RISE

Alex Andrews
Director of Social Advertising

Reddit Launches CPC Ads See the article here

While switching from only CPM bidding to CPC bidding seems like a simple shift, it’s actually a HUGE step in the right direction for a budding platform like Reddit.  The ability to have the algorithm optimize your ad delivery for clicks as opposed to impressions is going to be very significant for any advertiser looking to use Reddit for lower-funnel campaigns.  They also introduced more campaign objectives, including traffic and conversions, as well as more video capabilities. Reddit on the rise!

GDPR: TRANSPARENCY & PERMISSIONS

Eric Ortiz 
Director of Sales + Acquisition

GDPR Attack see the article here.

The first GDPR blow has landed. France has made their stance known to the giant that is Google. Citing two infractions regarding transparency and permission, this is the first attack toward digital marketers with more to come on Amazon, Time, and Google-owned YouTube.

DAILY DATA SCIENCE

Christian Bayne
Director of Content Strategy + Market Research

How To Be A Data Scientist Everyday See the article here.

The term data scientist can be described as one of the sexiest terms of the 21st C, but it’s not only exclusive to those who have advanced degrees in computer science, AP math and statistics. In todays world a data scientist can also be an individual who can ask the right questions when it pertains to data, turn those questions into actionable tasks that produce answers and then create improvements for the business based on the data that has been cleaned and verified. How do you apply the term data scientist to your daily goals?

PPC STRATEGY

Matthew Giardino
Sr. Platform Manager

Why You Should Add Bing To Your 2019 Advertising Mix See the article here.

Bing struck a big deal with Verizon in the sense that all search ads that are shown through Yahoo and AOL will now need to be bought directly through Bing. Previous deals did not give Bing this exclusive right, instead only gave them a 51% share of the ads driven through these platforms. Bing just gained in exclusivity and this makes it another reason to consider adding it to your advertising mix in 2019.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.