Thursday Thoughts On Advertising 31
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Rethinking TV With OTT, Paid Social Advertising, Amazon Advertising, User Experience Vs User Interface & Digital Advertising Trends.
THE NEW WORLD OF TV BUYING
PAID SOCIAL ADVERTISING
Snapchat Advertising Opportunities See the article here
More advertisers are flocking to Snapchat, but the userbase stays mostly constant. The effect of this will start to result in more expensive clicks and impressions, but given the high engagement nature of Snap ads, and the fact that they’re already so much cheaper than other social platforms, means that now is the perfect window to look into. Snapchat advertising opportunities.
How Strong Is Your Amazon Health? see the article here.
With more and more attention directed to the Amazon space, it’s important that advertisers and marketers understand the importance of their presence online when posting their listings. Here are 5 tips to get your Amazon listings ‘up to snuff’.
USER EXPERIENCE VS USER INTERFACE
UX vs UI See the article here.
The digital age of acronyms on for the books. No, you literally may need a book to keep up with them. Some terms that have been thrown around more frequently are the terms UX (User Experience) and UI (User Interface). It’s pretty simple once you break it down. Learn the difference between UX and UI in this informative article. I personally think UX is more important.
DIGITAL ADVERTISING TRENDS
Digital Will Surpass TV & Print Advertising See the article here.
A trend that makes us all smile at McKay Advertising is that more and more, companies are realizing that the traditional media model is a dying model. EMarketer projects that in 2019, most of the money that will be spent on advertising will be bought digitally. In recent weeks and months, we have too noticed clients are cutting down on their billboard and print buys and concluding that digital is the most efficient and effective way to reach new potential customers.