Thursday Thoughts On Advertising 31

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Rethinking TV With OTT, Paid Social Advertising, Amazon Advertising, User Experience Vs User Interface & Digital Advertising Trends.

Thursday Thoughts Advertising

THE NEW WORLD OF TV BUYING

Bob McKay
President + Founder

Rethink TV With OTT the article here

In 2010 it was the time for “brands” to rethink their print strategy. In 2019 it is time for “brands” to rethink their TV strategy. If you or your organization is not engaged in this conversation, please read this article

PAID SOCIAL ADVERTISING

Alex Andrews
Director of Social Advertising

Snapchat  Advertising Opportunities See the article here

More advertisers are flocking to Snapchat, but the userbase stays mostly constant.  The effect of this will start to result in more expensive clicks and impressions, but given the high engagement nature of Snap ads, and the fact that they’re already so much cheaper than other social platforms, means that now is the perfect window to look into. Snapchat advertising opportunities.

AMAZON ADVERTISING

Eric Ortiz 
Director of Sales + Acquisition

How Strong Is Your Amazon Health? see the article here.

With more and more attention directed to the Amazon space, it’s important that advertisers and marketers understand the importance of their presence online when posting their listings. Here are 5 tips to get your Amazon listings ‘up to snuff’.

USER EXPERIENCE VS USER INTERFACE

Christian Bayne
Director of Content Strategy + Market Research

 UX vs UI See the article here.

The digital age of acronyms on for the books. No, you literally may need a book to keep up with them. Some terms that have been thrown around more frequently are the terms UX (User Experience) and UI (User Interface). It’s pretty simple once you break it down. Learn the difference between UX and UI in this informative article. I personally think UX is more important.

DIGITAL ADVERTISING TRENDS

Matthew Giardino
Sr. Platform Manager

Digital Will Surpass TV & Print Advertising See the article here.

A trend that makes us all smile at McKay Advertising is that more and more, companies are realizing that the traditional media model is a dying model. EMarketer projects that in 2019, most of the money that will be spent on advertising will be bought digitally. In recent weeks and months, we have too noticed clients are cutting down on their billboard and print buys and concluding that digital is the most efficient and effective way to reach new potential customers.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.