Thursday Thoughts On Advertising 33

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Pinterest Advertising Reaching Europe, Facebook Ads Manager Interface, Customer Relationship Tips, Google Updates & OTT’s Future.

Thursday Thoughts Advertising

PAID SOCIAL ADVERTISING

Alex Andrews
Director of Social Advertising

Pinterest Advertising Reaches Europe  See the article here

With Pinterest’s expanding user base and amount of campaign options, their growth is finally being reflected geographically.  Not only does this expansion of ad delivery to select European countries to provide access to businesses based there, but it also does more to attract larger higher-budget brands with international audiences to come to Pinterest for their e-commerce promotions.

FACEBOOK ADS MANAGER

Eric Ortiz 
Director of Sales + Acquisition

Facebook Adding New Ads Manager Interface see the article here.

Always be learning. Every time you think you have a tactic, a strategy, or even a platform mastered, digital media manages to change things up on you. Today’s example? A brand new interface for Ads Manager on Facebook. It’s vital to stay up to date on these areas so they don’t catch you by surprise when building out an account!

CUSTOMER RELATIONSHIPS

Christian Bayne
Director of Content Strategy + Market Research

4 Ways To Build Better Customer Relationships See the article here.

Better customer relationships start with understanding who your customers are and how they are interacting with your business. The best way to do so is by having a solid CRM strategy in place so you can house all contacts in one area and then start to uncover insights. This article outlines 4 ways to achieve this goal.

GOOGLE UPDATES

Matthew Giardino
Sr. Platform Manager

Google Images Gains 2 New Ad Formats See the article here.

Google is expanding their inventory to reach people with shopping ads through Google images. Product ads have always been available on the search network, but Google is taking a page out of Pinterest’s books now with pin-like ads with-in an image dense environment.

OTT & THE FUTURE

Bob McKay
President + Founder

OTT Future the article here

OTT what is it, what’s its impact and who are the players?

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.