Thursday Thoughts On Advertising 37

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Getting over your fear of OTT, Pinterest’s IPO, Adobe announces an OTT partnership, Storytelling on social media & Media auditing.

Thursday Thoughts

BENEFITS OF OTT

Bob McKay
President + Founder

Getting over your fear of OTT See the article here

OTT is the NBT, OTT’s down side is measurement transparency.

PAID SOCIAL ADVERTISING

Alex Andrews
Director of Social Advertising

Pinterest Gears Up For An IPO See the article here

As Pinterest’s valuation goes up and they look to go public this year, it’s interesting to see where they are financially compared to other ad-funded social platforms like Twitter and Snapchat.  In comparison, Pinterest’s operating costs are much lower, which bodes well.  But most importantly, from an advertising perspective, Pinterest’s user base represents a much higher intent audience for advertisers, as users are there SPECIFICALLY to look at cool and new products, which is not the case for most other social platforms.  This means looking forward, Pinterest should have an easier time attracting advertisers and revenue than their “bigger” counterparts.

ADOBE'S OTT ANNOUNCEMENT

Eric Ortiz 
Director of Sales + Acquisition

Adobe Announces Plan For Partnerships Impacting OTT + ABM  see the article here.

Adobe is announcing some huge partnerships within the OTT space. Data will be more integrated than ever and will even give B2B clients a better reason to try out OTT. Don’t know what any of this means? Email leticia@mckayadvertising.com to hear more about our OTT educational event on the 25th!

STORYTELLING

Christian Bayne
Director of Content Strategy + Market Research

How to tell a story on social media See the article here.

We’ve all seen at least one video from Gary Vee and whether you agree with his methods or not one thing indisputable; he pushes out a lot of content. This article offers great advice on who to accomplish great storytelling via social media. In the end, your main goal is to evoke a reaction!

MEDIA AUDITING

Matthew Giardino
Sr. Platform Manager

Advertisers seek auditing alternative See the article here.

If CPM auditing is flawed, then the programmatic landscape gets dicey. Our contention is that full-funnel attribution is the only hedge for bogus inventory.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.

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