Thursday Thoughts On Advertising 39
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: The Healthcare Industry + Social Influencers, Alexa’s New HIPAA Compliant Skills, LinkedIn’s Photo Tagging Updates, Walgreens Partners With Clothing Retail Stores and The In-House Programmatic Downfall.
THE HEALTHCARE INDUSTRY + SOCIAL MEDIA
Patient Influencers Trust Social Media More Than Pharma Website See the article here
It is a very delicate marketing world and highly disruptive in media and marketing for healthcare. The consumer is highly suspicious. An article about how to understand how they get comfortable with their decisions.
PAID SOCIAL ADVERTISING
How To Use LinkedIn’s New Photo Tagging Feature For Brand Building the article here
LinkedIn recently rolled out some new features: photo tagging, which is exactly what it sounds like; and ‘teammates,’ a new way to categorize and prioritize your connections with colleagues on your feed. These features all sound too familiar with the rest of the social networking site and leaves us wondering how LinkedIn will differentiate itself from the rest.
HEALTHCARE INDUSTRY + VOICE SEARCH
Alexa’s New HIPAA Compliant Skills See the article here.
What is your brand’s voice strategy? For the first time ever, Amazon can now transfer HIPAA protected information through a series of apps. The applications for this in the $3 trillion healthcare industry are massive!! What is your brand’s strategy on how to capitalize on voice moving forward?
Picking Up Online Clothing Orders At Walgreens See the article here.
As Walgreens partners with an online shopping company, Navar, consumers will soon be able to pick up their newest Urban Outfitters (and other retailers) orders at the nearest Walgreens. Well, that’s one way of utilizing real estate and not actually having to own any!
THE IN-HOUSE PROGRAMMATIC DOWNFALL
In-house Programmatic Teams Are Struggling. See the article here.
At a time where a lot of companies are looking to bring their digital media efforts in house, internal departments are realizing that the knowledge to create cross-channel media plans is more challenging than most marketing departments can handle.