MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Google Chrome Updates, Yelp’s Q1 Success, The Annual Ad Fraud Report, How Your Brand Fits Your Customers Life & Quora’s New Google Tag Manager Podcast.

Thursday Thoughts

GOOGLE CHROME UPDATES

Bob McKay
President + Founder

Google Chrome Will Soon Protect Users From Cross-Site Cookies See the article here

The cookie is crumbling. The cookie is currently placed in peoples’ browser when they go to a site and gets to keep on tracking their behavior through site visits and search query. This change to the cookie policy will give the consumer more transparency on why ads are served to them and who might be tracking them.

PAID SOCIAL ADVERTISING

Alex Andrews
Director of Social Advertising

Yelp’s Successful Q1 Report Due to Advertiser Accounts the article here

Yelp made a significant investment in their sales and account management services, which has been a big driver of their successful revenue growth in the past year. Q1 earnings report show a big increase in revenue and businesses advertising on the platform, even if the average spend per account is lower, which just shows there are way more smaller businesses advertising there than before.

ANNUAL AD FRAUD REPORT

Eric Ortiz 
Director of Sales + Acquisition

Financial Losses From Ad Fraud Is Slowing Down the article here.

Fraud is just as annoying to agencies as it is to their clients. Great news from the annual Ad Fraud report that has said fraud measures that Association of National Advertisers put in place last year are helping on this front!

BRANDING

Christian Bayne
Director of Content Strategy + Market Research

How Does Your Brand Fit Your Customers & Prospects Life? See the article here.

Asking a business owner what they believe their brand often sparks an interesting conversation. Some may think that their brand has to do with their logo, while others may talk about culture. The 3 questions outlined in this article will greatly assist you in figuring out your brand and how exactly it fits in the life of your consumers. Very interesting stuff!

PODCASTS

Matthew Giardino
Sr. Platform Manager

Quora’s New Google Tag Manager Podcast See the article here.

Quora advertising has a couple of updates that are important to take a note of. The most important of these updates is that they have made conversion tracking simpler by partnering with Google Tag Manager. Typically, platforms of this size do not have the capabilities to partner with Google, but Google has seen the growth opportunity and has created the integration. Quora is still a fairly new advertising platform and with that, they also have released a new weekly podcast to encourage advertisers to give their platform a try.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.

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