Thursday Thoughts on Advertising 45

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Google’s Anticipatory Marketing, Hemp Companies Call Out FB Advertising, Sales Techniques: LinkedIn Play, 3 Marketing Automation Software Tips & Google Ads Is Removing 2 Bidding Strategies In June.

Digital Advertising

PRIVACY -VS- CONVENIENCE

Bob McKay
President + Founder

Google Ushers In The Era of Anticipatory Marketing see article here

Anticipatory marketing is nearly here….(let the suspense build)

PAID SOCIAL ADVERTISING

Alex Andrews
Director of Social Advertising

Hemp Companies Call Out Fb Advertising Policy see the article here

Facebook’s lack of distinction in their policy between marijuana and hemp is one of many examples of Facebook lumping things together in a way that harms advertisers.  Last spring, this was a major issue for numerous businesses getting lumped in with political issues and getting disapproved. Using human reviewers would help, but clarifying their policy at least is an absolute must!

SALES INSIGHTS: LINKEDIN

Eric Ortiz 
Director of Sales + Acquisition

LinkedIn Refreshes Sale Navigation Page For Alerts the article here.

As a salesperson, it’s vital that you use the technology tools at your disposal. How are you using LinkedIn now to fill your pipeline? If you’re not, now would be a great time to get into it. With more alerts, guided search improvements, and Salesforce integrations, LinkedIn Sales Navigator is truly becoming one of the best tools in a salesperson’s proverbial utility belt

MARKETING AUTOMATION

Christian Bayne
Director of Marketing Automation + Research

3 Marketing Automation Software Tips See the article here.

When vetting marketing automation software solutions there are several criteria that you must look at to ensure that you are choosing the right plan for your business. From privacy to storage, this article looks at 3 software tips that may assist you with choosing correctly.

PPC STRATEGY

Matthew Giardino

Director of Digital Media

Google Ads Is Removing 2 Bidding Strategies In June See the article here.

Google plans to remove two of their manual bid strategies this upcoming month regarding ad positioning. They hope that it will move advertisers to their automated version of the strategy. Last year Google rolled out ‘Target Impression Share Bid Strategy’ which does what the other 2 bid strategies do, but uses key indicators to get to the performance that is desired

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.

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