Thursday Thoughts On Advertising 5

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Facebook + Political Ads, Attribution Modeling + ROI, Content Creation, Video Advertising + Shopping and Google Ads BETA Test.

Digital Advertising

FACEBOOK & POLITICAL ADS

Alex Andrews
Director of Social Advertising

You Can Search All Political Ads In One Place See the article here

This is an article talking about a big feature introduced by Facebook to improve transparency of how their ad platform is being used in political ways.

Basically, you can search any topic and see what designated political ads on Facebook are being run on that topic.  This is useful for a multitude of reasons, whether you’re a user who wants to be more informed on what FB ads are being used for or an advertiser (like me) who wants to see examples of messaging and performance on ads flagged as political.  Also, we can see the progress Facebook makes towards getting more accurate in their flagging process.

ATTRIBUTION MODELING + ROI

Bob McKay
President + Founder

First Steps To Attribution Modeling See the article here

This is an informative article that can be considered step-one for beginning the attribution modeling process. This is no DAD (Digital Attribution Design) that we employ but gives the brand a great first step.

CONTENT CREATION

Christian Bayne
Director of Content Strategy + Market Research

Stay Inspired With These Ideas. See the article here

Content creation is extremely fun but can also really drain your creative juices. It gets even more exhausting when you tie in content strategy with creation. Phew! If you are a creative individual, like me, you find inspiration in both the world around you and through research. This article provides 5 ways you can spark that inner creativity for content purposes.

VIDEO ADVERTISING + SHOPPING

Eric Ortiz 
Director of Sales + Acquisition

Digital Video & It’s Power When Shopping See the article here

As I bring new opportunities to my clients, I realize, it’s not all about the shiny new object. Sometimes, it’s changing where you put the old object. This article does a great job of explaining to retailers why video is still crucial, just not in the way it used to be!

GOOGLE ADS BETA TEST

Matthew Giardino
Sr. Platform Manager

Advertisers Are Your Ready To Optimize On The Go? See the article here

As part of Google’s rebranding to Google ads, a select number of people will be able to experience the new Google ads app. By filling out a form, 1000 lucky people will have the opportunity to get their hands on this latest gadget. The new app promises to provide more features and will allow advertisers to do more optimizations while they are away from their desks.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See last weeks’ post here.

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