Thursday Thoughts On Advertising 50
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: The 2020 Political Ad Forecast, Snapchat’s Partnership With China’s Largest Search Engine, How To Think About TV Differently, How Agencies Are Using Data-Driven Marketing & SEM vs SEO.
PAID SOCIAL ADVERTISING
Snapchat Has Partnered With China’s Largest Search Engine see the article here
To help compete with other social media platforms branching out into China, Snapchat has partnered with China’s largest search engine.
MARTECH: DATA-DRIVEN MARKETING SURVEY
How Agencies Are Putting Data-Driven Marketing To Work See the article here.
Did you know that “91% of agencies say that data-driven marketing is somehwat or very succcessful in achieving important objectives”?
Although this statement seems to be pretty obvious, it’s a lot easier said than done. Client’s are throwing an overwhelming amount of data at agencies and this makes the job of using the correct data to make informed decisions more difficult. Take a look at this recet report to see how agencies are using this data.
SEM VS SEO
SEM vs SEO See the article here.
Navigating the differences between SEM and SEO may be confusing to the every day person. Both provide value, and often work together to improve each other. Check out this article and find out how you can best utilize both strategies to maximize your results.