Thursday Thoughts On Advertising 51

Posted on

MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: AmazonCommerical Launches, Facebook Removes Thousands of Interest Targets, Sales Wisdom: Be More Human, B2B Marketing Automation Guide and Digital Spending In The Travel Industry.

Thursday Thoughts Advertising

AMAZON LAUNCHES AMAZONCOMMERCIAL

Bob McKay
President + Founder

Amazon Quietly Launches AmazonCommercial see article here

Amazon getting into the private brand business! Companies reliant on their distribution channels should be aware that they will soon be competing against them. Build your “brand” now and develop your D2C!!

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Facbook to Remove Thousands of Outdated Interest Targets see the article here

While these particular categories won’t pose a big deal for most advertisers, it does serve as a warning sign to others. Everyone should be prepared to have a backup targeting plan as Facebook removes some of these options, including using their lookalike modeling, employing custom audiences, and being educated on options for third-party data providers.

SALES WISDOM

Eric Ortiz 
Director of Sales + Acquisition

The Unexpected Philosophy That Led Me To My Biggest Close Deal Ever the article here.

BE MORE HUMAN. This resounding sentence epitomizes the thoughts behind this article. Providing consistent value, creating long term relationships, and rejecting the “always be closing” tactic will yield more for you in the long run!

MARTECH: MARKETING AUTOMATION

Christian Bayne
Director of Content Strategy + Market Research

B2B Marketing Automation Platforms: A Marketer’s Guide See the article here.

Choosing the right Marketing Automation Platform can be difficult given the amount of information one is presented with. Factors such as features, integrations, price and even design of the platform all come into play when a decision is being made. Here at MA+A, having a designated customer success manager is a key factor when it comes to choice of vendor. What are some factors that heavily inflence your decision making? Check out this guide to figuring out which platform is suitable for your busienss’s success.

DIGITAL SPENDING TRENDS

Matthew Giardino
Director of Performance Marketing + Analytics

Digital Spending In The Travel Industry To Surpass CPG See the article here.

If you are a marketing professional in the travel industry and digital media isn’t already a part of your mix, you may need to reconsider. In the upcoming year, the travel industry is expected to spend more money than CPG and over take its spot on the highest spending verticals list.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.