Thursday Thoughts On Advertising 56

Thursday Thoughts On Advertising 56

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Micro-Influencer Success, LinkedIn’s New Marketing Tool, How To Do Keyword Research To Generate Leads & Google Ads New Bid Adjustment For Seasonality.

Thursday Thoughts Advertising

MICRO-INFLUENCERS

Bob McKay
President + Founder

Tracksmith Marketing Success Vs Nike see article here

Micro-Influencer leverage versus the marquee influencer model. Granular versus vast, an interesting marketing experiment.

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

LinkedIn’s New Marketing Tool see the article here

LinkedIn unveiled a great new resource for advertisers wanting to learn more and improve their campaigns on the platform.  It echos the Blueprint Courses and modules that Facebook has made available for years, and for a platform that has typically begged a lot of questions, it’s definitely welcomed by users of LinkedIn Campaign Manager as some needed help.

CONTENT MARKETING: KEYWORD RESEARCH TACTICS

Christian Bayne
Director of Content Strategy + Market Research

How To Do Keyword Research To Generate Leads See the article here.

There are various ways to achieve content success. Success is always measured based on the campaign KPI and also how one is able to track these metrics. Sucess for MA+A lies within the data, and there’s nothing more powerful that a piece of content that you know users are interested in. How do you pick a topic? Check out these Keyword research tactics for staters. Enjoy!

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics

Google Ad’s New Bid Adjustments For Seasonality See the article here.

Google ads is introducing a new bid adjustment that will allow for bids to increase or decrease based off of a time frame in which your campaigns are expected to in increase or decrease in conversion rate. This is important for many of our clients especially for ticket sales.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.