Thursday Thoughts On Advertising 58

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: NBC Local Moving From Ratings To Impressions To Sell Ads, Godiva Is Driving More People In-Store With Online Video Ads, Snapchate Releases Political Ad Spending and McDonald’s Moves Towards A Tech-Driven Customer Experience.

Digital Advertising

TRADITIONAL MEDIA MAKES A HUGE SHIFT

Ann Marie Bell
Chief Revenue Officer

NBC Local Moves From Ratings To Impressions To Sell Ads the article here.

Big move on NBC’s part but long overdue.  Local stations will have to adopt if they want to compete with the more efficient locally focused digital media platform.

ONLINE ADS TO IN-STORE VISITS

Bob McKay
President + Founder

Godiva Is Driving More People Into Stores With Online Video Ads see article here

Online video helps Godiva to bridge the on line off line attribution challenge.

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Snapchat Releases Political Ad Spending Data see the article here

With younger people becoming increasingly larger percentages of the consumer base, they are also growing in the voting population.  Snapchat has become a viable platform for political advertising, especially attempting to inspire enthusiasm for younger voters, and in response, Snapchat has released a library cataloging political ads, who paid for them, and if they were endorsed by the candidate in question.  Getting ahead of this shows Snapchat has learned the importance of transparency to the modern social media user.

MARTECH: PERSONALIZATION

Christian Bayne
Director of Content Strategy + Market Research

McDonalds Moves Towards A Tech-Driven Customer Experience See the article here.

McDonald’s has acquired its second tech company this year and is now focusing on personalization. Nowadays, a personalized experience is one of the main driving factors for brand success. Customers not only expect a personalized experience, but they equate it with meaningful interaction. Your experience at your neighborhood Micky Ds may soon change!

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.