Thursday Thoughts On Advertising 59

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Google Ads Smart Bidding Now Supports Store Visit Optimization, Employers Using Facebook To Hide Job Ads From Women & Older Workers, Why Amazon Is About To Up-spend The TV Ad Market, Comparing 14 Leading Marketing Automation Platforms and Global Digital Video Stats.

Thursday Thoughts Advertising

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics

Google Ads Smart Bidding Now Supports Store Visit Optimization See the article here.

A breakthrough for those companies that value store visits as their main KPI, Google Ads now allows for the conversion action to be included in the machine learning for their bidding strategies. This is important as they were previously not considered within the algorithms.

VIDEO STATS

Bob McKay
President + Founder

Global Digital Video Stats see article here

By 2023, over 38% of the earths population will be video viewers! That’s substantial.

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Employers Used Facebook To Keep Women & Older Workers From Seeing Job Ads see the article here

Facebook has enacted a policy since last year of disallowing any ads relating to real estate, finances, or employment to discriminate using their targeting by age, gender, or other characteristics.  The fact that some companies still got around that restriction is bad in itself, but also speaks to Facebook’s common issue. They rely so much on machines to detect policy-breaking that they continue to cause problems by falsely flagging ads that don’t break policy, and allowing others that do. Facebook has a lot of work to do.

TRADITIONAL ADVERTISING UPDATES

Ann Marie Bell
Chief Revenue Officer

Why Amazon Is About To Upspend The TV Ad Market the article here.

The message continues throughout all the trades in the last two weeks.  The days of traditional advertising, especially TV as marketers know it is numbered.  Amazon has it’s sight now on the TV industry.  The world as we know it is changing as CMOs are majorly focused on media specific ROIs and strong performance on their campaigns.  That measurability can only come from digitally forward marketing plans.

REVENUE OPTIMIZATION

Christian Bayne
Director of Content Strategy + Market Research

Compare 14 Leading Marketing Automation Platforms See the article here.

Evaluate the details that the top marketing automation platforms have to offer with this guide. Choose wisely!

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.