Thursday Thoughts On Advertising 61
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Snapchat Evolving It’s Ad Platform For DTC Brands, Facebook Pays Advertisers $40M For Inflated Video Stats, Nielsen Completes Local TV Rating Reboot, YouTube Trumps Netflix As Most Popular Video Channel For Teens & Google Ads Lets Users Optimize Video Ads At The Campaign Level.
NIELSEN'S LOCAL TV RATINGS REBOOT
YouTube Trumps Netflix As Most Popular Video Channel For TeensSee the article here.
The most recent Piper Jaffray study concludes that YouTube video consumption accounts for 37% vs 35% on Netflix. Although the stats are close the idea remains the same; video content & advertising is the NOW!