Thursday Thoughts On Advertising 62

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: The Future Of Podcasts, Twitter Misused Security Information For Advertising Purposes, The #1 Work SKill Of The Future, You Can Search By Photos On Google, Google Ads Introduces 2 New Ways To Target Users In Google Search.

Digital Advertising

THE FUTURE OF PODCASTS

Bob McKay
President + Founder

Podcast Reach & Scale Can Increase Through Programmatic Platforms see article here

Audio is not dead, and one of its lifelines is the ability for Podcasts to unite through programmatic platforms so that reach and scale are possible. It appears this is coming to fruition.

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Twitter Misused Security Information For Advertising Purposes see the article here

In another example of misleading users on how their information is used, Twitter has issued an admission and apology for allowing phone numbers used for authentication to be matched with advertising targeting.  This is a practice that is used on other platforms, especially Facebook, but the importance is as always if that use is clearly communicated to and agreed to by the user.  As advertisers, we like data.  But we want that data to be freely given for use, rather than the consumer giving it under false pretenses.

WORKPLACE SUCCESS

Ann Marie Bell
Chief Revenue Officer

This Is The #1 Work Skill Of The Future see the article here.

Ping! Ping! Ping! According to a Stanford psychology expert, having this skill will lead to greater producitivity. Do you have it?

GOOGLE'S 'SEARCH BY PHOTO' OPTION

Christian Bayne
Director of Content Strategy + Market Research

‘Search By Photos’ On Google See the article here.

This ‘search by photos’ option that is being displayed on Google is a game-changer for restaurants! As a consumer, I want to see what the food looks like before I arrive at my restaurant of choice. This, combined with reviews, will be the two most important factors for a business’s Google profile.

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics

Google Ads Introduces 2 New Ways To Target Users In Google Search See the article here.

Google has release 2 new audience types for search. One of these audience types is custom affinity audiences, which is already utilized in display and video, but is new to search.This audience targets peoples long term interests. the other is more to the benefits of seasonal shoppers for black friday

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.

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