Thursday Thoughts On Advertising 63

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Digitizing Your Business, Facebook Opens Search Ads To All Advertisers, Roku’s Connected TV Platform, The Benefits Of Using Marketing Automation & Capturing Leads With Google Ads Latest Extension.

Digital Advertising

BUSINESS TRANSFORMATION

Bob McKay
President + Founder

Transform The Whole Business, Not Just Parts see article here

Another reason why marketing needs to drive the digitization of your organization. The initiative needs to be driven through the entire organization with all silos broken down through the department most in touch with consumers and clients.

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Facebook Opens Search Ads To All Advertisers see the article here

Facebook is finally rolling out the search ad placements to all self-serve users of FB Ads Manager, as opposed to a closed beta.  This placement will be a vital piece of evaluating Facebook’s effectiveness as a conversion driver moving forward, as it will ostensibly gather traffic with higher intent than any other type of ad.  This might be exciting!

CONNECTED TV

Ann Marie Bell
Chief Revenue Officer

Roku’s Connected TV Platform the article here.

Roku is positioning itself as an additional distribution outlet for advertisers’ videos.

MARTECH: MARKETING AUTOMATION

Christian Bayne
Director of Content Strategy + Market Research

The Benefits Of Using Marketing Automation See the article here.

If I haven’t already stressed the importance of utilizing a marketing automation platform enough, let me do it again. There are numerous benefits to having this sort of technology as part of your stack. Lead generation, lead nurturing, behavior tracking, lead scoring segmentation, email marketing and much more.

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics

Capture Leads With Google Ads Latest Extension See the article here.

Google is releasing a new extension that will work as a lead generation form to easily allow searchers to input their information without having to go to the advertisers website. Additionally, this information can then automatically be imported into a CRM system utilizing Webhooks. This feature has long been successful with platforms such as Facebook, but the capabilities have been absent in Google until this point. Streamlining this process to capture leads will only help increase conversion rates and business outcomes.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.

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