Thursday Thoughts On Advertising 63
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Digitizing Your Business, Facebook Opens Search Ads To All Advertisers, Roku’s Connected TV Platform, The Benefits Of Using Marketing Automation & Capturing Leads With Google Ads Latest Extension.
Transform The Whole Business, Not Just Parts see article here
Another reason why marketing needs to drive the digitization of your organization. The initiative needs to be driven through the entire organization with all silos broken down through the department most in touch with consumers and clients.
MARTECH: MARKETING AUTOMATION
The Benefits Of Using Marketing Automation See the article here.
If I haven’t already stressed the importance of utilizing a marketing automation platform enough, let me do it again. There are numerous benefits to having this sort of technology as part of your stack. Lead generation, lead nurturing, behavior tracking, lead scoring segmentation, email marketing and much more.