Thursday Thoughts On Advertising 64

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: TV Stations Scramble For Automation Given Next Year’s Election, LinkedIn Finds That Digital Marketers Are Too Hasty To Determine ROI, 2019 Media Landscape Reports, Effective Account Based Marketing Using AI and Microsoft Advertising Launches A Preview Of It’s New Redesign.

Thursday Thoughts Advertising

2010 TV BUYS

Bob McKay
President + Founder

Local TV Ad Market Races To Automation For Next Year’s Election see article here

The velocity of automation in the TV local spot market economics is gaining adoption. All media will be monetized as digital media is very soon.  Do you know how to buy programmatically?

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

LinkedIn Finds That Digital Marketers Are Too Hasty To  Determine ROI see the article here

A survey conducted by LinkedIn of digital advertisers finds their expectations are often too high with regards to how quickly they can see ROI.  When your sales cycle is several months long, which is the case especially for many B2B advertisers, you have to set separate KPIs in the early campaigns to measure your progress before it’s possible to attribute ROI.

2019 MEDIA REPORT

Ann Marie Bell
Chief Revenue Officer

2019 Media Landscape Download the report here.

These are dangerous days for advertisers—at least those who have used television as the foundation of their communication strategy,”  Brian Wieser Group M’s president of business intelligence, and Rob Norman former North America CEO and now an advisor to the company wrote in a section of this report entitled, “The Great Disruption.” “With shifts in viewing habits, commercial impressions in the most viewable, highest attention media are in free fall across the world. The problem is universal and if the viewing behavior of younger audiences is a harbinger, things are not going to get better.”

MARTECH: ABM & AI WEBINAR

Christian Bayne
Director of Content Strategy + Market Research

Effective Account Based Marketing Using AI Sign up for webinar here.

If you are a B2B marketer Account Based Marketing (ABM) is your golden ticket to higher quality leads, a synced sales, and marketing department and ultimately more business generation from your efforts. This webinar is live on November 7th,  at 1:00 p.m. EST. If you aren’t up-to-date with your ABM strategy we suggest you join.

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics

Microsoft Advertising Launches A Preview Of It’s New Redesign See the article here.

In light of Google Ads shaking up their interface in the past couple of years, Microsoft Advertising is now following suit with a facelift of its own. This new design promises to make daily workflow simpler and allow for more efficiency to advertisers utilizing the platform.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.