Thursday Thoughts On Advertising 65

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Amex Prepares For A World Of No Cookies, Responsive Ads Come To Facebook, YouTube Shopping Ads Debut In Time For Holidays, Shopify Rolls Out Shopify Email and 12 Programmatic Trends For 2020.

Thursday Thoughts Advertising

OTT RESEARCH

Bob McKay
President + Founder

American Express Is Preparing For A World With No Cookies sees article here

No cookies, no problem!!

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Responsive Ads Come To Facebook see the article here

Facebook introduces a much more efficient way to deliver your best performing combination of assets.  Instead of manually breaking out individual ads for every combination of headline, call-to-action, landing page, copy, and creative, now within the interface of building one single ad, we can set up options to test each.  Not only does it reduce headaches for us advertisers, but also should increase the efficiency of testing.

YOUTUBE SHOPPING

Ann Marie Bell
Chief Revenue Officer

YouTube Shopping Ads Debut In Time For Holidays the article here.

Tis the season!  Some 48% of shoppers say they are open to buying from retailers they have not purchased from in the past, especially during the holiday season.  YouTube Shopping Ads Debut just in time.  Consumers increasingly turn to YouTube for inspiration and to search for new brands, products, and services. Once consumers discover the items, they now have an option to purchase them from the platform. 

MARTECH: COMMERCE

Christian Bayne
Director of Content Strategy + Market Research

Shopify Rolls Out Shopify Email See the article here.

This is going to be a great addition to the platform for merchants to allow for a seamless email marketing process from pre-purchase to post-purchase to retention!

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics

12 Programmatic Trends For 2020 See the article here.

Martech reviews the upcoming trends for 2020 and beyond including such trends as the use of programmatic digital out of home, the effect of wearable tech on programmatic, and how GDPR may actually be beneficial for advertisers.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.