Thursday Thoughts On Advertising 71
Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.
This week we’ll look at: Shoppable Content Will Evolve, Measure The Impact of Pinterest Campaigns on Driving Offline Sales, Twitter Bows Promoted Trend Spotlight Ads, Lead Nurture Trends & Rideshare Companies May Soon Have Ads.
PINTEREST ADVERTISING UPDATE
Measure The Impact of Pinterest Campaigns On Driving Offline Sales see the article here
Pinterest has announced a groundbreaking partnership with IRI, which is a global digital analytics tech firm. IRI Lift, which is the specific product being integrated, will have accessible measurements within the Pinterest ads interface for estimated offline purchase behavior linked to Pinterest impressions and clicks. This is a huge step that is unprecedented even for Facebook, the social ads giant, and could mean more such partnerships making it easier for advertisers to measure offline impact further down the line
Lead Nurturing Trends See the article here.
Effective lead nurturing requires precise messaging and segmentation of your contacts. Knowing which stage your prospect is at and then reaching them at the right time with the rights message is key. Check out the Lead Nurturing Trends: Benchmarks From the Agency Perspective from SharpSpring here.
ADS ON RIDESHARE CARS
Rideshare Companies Placing Ads On Top of Drivers’ CarsSee the article here.
A new piece of legislation would allow rideshare companies such as Uber and Lyft to capitalize on advertising dollars. It is still uncertain if drivers who own their own car would be able to profit off of this new change, but drivers who use cars through the rideshare service may soon be driving around with ads.