Thursday Thoughts On Advertising 72

Thursday Thoughts On Advertising 72

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Automation Has Made Media Buying Harder, Pinterest Eclipses Snapchat In U.S Users, What Never To Say In An Email, Building A Smarter Path To Revenue & Customer Generation & Do You Really Want A 100% Google Ads Optimization Score?

Digital Advertising

THE NEW MEDIA BUYING AGE

Bob McKay
President + Founder

Automation Has Made Media Buying Harder see article here

This is a follow up to the published Forbes.com Agency Council article written by our CEO. Seems he and Digiday are aligned!

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Pinterest Soars After A Report Shows It Eclipsing Snapchat In U.S. Users see the article here

Pinterest reported a 7.4% increase in user base, showing a great trajectory to appealing to a wider set of demographics than before. It is now the third largest social media platform in the US, behind Facebook and Instagram, surpassing Snapchat. Both Snapchat and Pinterest are looking to take advantage of their growth by continuing to develop their advertising capabilities.

EMAIL TIPS

Ann Marie Bell
Chief Revenue Officer

What Never To Say In An Email the article here.

Breaking through the clutter is difficult these days. Adding simple nuances to stand out may help us all.

2020 MARTECH STRATEGY

Christian Bayne
Director of Content Strategy + Market Research

Build A Smarter Path To Revenue & Customer Generation See the article here.

As sales and marketing work hand-in-hand to generate, qualify and close leads the future is in orchestration and no so much in automation. “We need to move to an integrated revenue engine, governed by a single set of data…”

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics

Do You Really Want A 100% Google Ads Optimization Score? See the article here.

When looking through a Google Ad account, you may notice an Optimization Score with a percentage from 0-100. Be cautious in your interpretation of this score and the recommendations given by Google. Google doesn’t know your business or your clients business as you do, and you can find yourself in a difficult situation if you blindly follow these suggestions in terms of spend and campaign performance.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.