Thursday Thoughts On Advertising 73

Thursday Thoughts On Advertising 73

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Walmart’s Digital Strategy, Facebook Advertising Is Transforming, What’s Next For CMO’s In 2020, 3 Creative Ways To Promote Content With Carousel Ads & Responsive Search Ads Are Now Available Globally In All Microsoft Advertising Interfaces.

Digital Advertising

WALMART'S DIGITAL STRATEGY

Bob McKay
President + Founder

Despite Losses Walmarts e-Commerce Strategy Is Taking Shape see article here

“The retailer has been investing heavily in its own website — digital advertising platform to help offset the lower margins of online sales.”

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Facebook Advertising Is Transforming see the article here

Experts predict this to be a vital transitional year for Facebook. After a FTC fine of $5 billion, Facebook’s targeting options continue to decline, so they must adjust or lose advertisers to other platforms. This is also a first in largely populated countries declining in userbase, such as Japan and the Netherlands. Facebook is still the social media giant, but its position is not as secure as it once was.

CMO 2020 PRIORITIES

Ann Marie Bell
Chief Revenue Officer

What’s Next For CMO’s In 2020? the article here.

Take a look at the Top 3 priorities for CMO’s this year.

CONTENT MARKETING TIPS

Christian Bayne
Director of Content Strategy + Market Research

3 Creative Ways To Promote Content With Carousel Ads See the article here.

It’s trickier than ever to get people to stop scrolling. Use these tips to capture people’s attention.

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics

Responsive Search Ads Now Available Globally In All Microsoft Advertising Interfaces See the article here.

Microsoft Ads is adopting a feature that Google Ads has been offering advertisers for some time with success in our own campaigns. This technology simplifies the campaign process for businesses that offers large amounts of products and services, and matches various landing pages to what searchers are actively looking for without the need for selecting keywords manually.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.