Thursday Thoughts On Advertising 74

Thursday Thoughts On Advertising 74

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Amazon vs Walmart: Who’s Winning Online Grocery?, Facebook’s Big Change to It’s Plan to Monetize WhatsApp, Content-Driven Campaigns Expected to Increase in 2020, How Emerging Email Innovation Impacts Marketers in 2020 and Google’s Latest Integration With Zapier in Google Ads.

Digital Advertising

ONLINE GROCERY

Bob McKay
President + Founder

Amazon vs Walmart: Who’s Really Winning Online Grocery? see article here

Conflicting reports on who is the real winner in this category make it difficult to decide. Take a look at the facts.

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Facebook’s Making a Big Change to Its Plan to Monetize WhatsApp see the article here

Earlier this year, experts saw another huge potential addition to Facebook’s Advertising infrastructure with WhatsApp, the largest messaging app in the world. However, Facebook is halting that plan, an instead opting to first foster WhatsApp Business and e-commerce hosted on the app. The market for WhatsApp is just less valuable for marketers at the moment, and the users just aren’t ready for intrusive ads, but with this change, the future of WhatsApp is intact, just delayed.

CONTENT MARKETING

Ann Marie Bell
Chief Revenue Officer

Marketers Expect Content-Driven Campaigns to Increase in 2020 the article here.

“Brands are starting to realize that content-led strategies can inform and provide fuel for most of their other marketing and advertising initiatives,” said Jillian Ryan, principal analyst at eMarketer.

MARTECH: EMAIL INNOVATION

Christian Bayne
Director of Content Strategy + Market Research

How Emerging Email Innovation Will Impact Marketers in 2020 See the article here.

From privacy acts to new technology that allows for even more transparency, it is important to stay on top of your email marketing. Brand Indicators for messaging Identification is just another one of the new ways email is changing. Read more here.

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics

Google Integrates CRM Conversions from Zapier in Google Ads See the article here.

Zapier and Google ads have partnered! This will allow advertisers to now tie offline CRM conversion data back into your Google Ads campaigns. With access to over 1500+ apps this new partnership will allow for a better understanding of how far digital advertising’s impact has come.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.