Thursday Thoughts On Advertising 75

Thursday Thoughts On Advertising 75

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Measurement With No Cookies, Pinteret’s Newest Challenges, 2020 Marketing Trends, Transactional Email Deliverability and Is In-Game Advertising The Next Big Thing?

Digital Advertising

MEASUREMENT WITH NO COOKIES

Bob McKay
President + Founder

With Cookies On The Way Out, Advertisers Turn To Old School Measurement Methods see article here

This requires strategy and deep considerations for brands, digital agencies and the digital space.

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Pinterest’s Newest Challenges see the article here

There are always multiple ways of measuring growth in social media platforms. Most appropriate here for Pinterest are total user growth and average revenue per user. On the former metric they are performing well but stagnating somewhat due to the reputation of being gendered (very light on male representation). But the latter metric is where they especially need to increase in the international market. And the primary way to do this is to cater to advertisers first and foremost, and prove why their platform is worth investing ad spend into.

KEEPING UP WITH 2020 TRENDS

Ann Marie Bell
Chief Revenue Officer

From Elections to Crumbling Cookies: How to Keep Up With 2020 Trends the article here.

“Finding the right blend with an overarching strategy for the greatest amount of your potential target, and then customizing that to drive frequency to compel action is critical in 2020.. The political window will also impact placement due to FCC-regulated access to airwaves, which will require mass appeal marketers to think differently. Brand marketing will continue to grow in its influence, driving a greater emphasis on mid-funnel placement and tactics.”

MARTECH: TRANSACTIONAL EMAIL DELIVERABILITY

Christian Bayne
Director of Content Strategy + Market Research

Brands Are Neglecting Transactional Emails, Leading to Deliverabiliy Issues See the article here.

Although 95% of respondents to a recent survey indicate that transactional emails-Welcome email, Thank You email, etc- are extremely important, the customer is still complaining about deliverability. As marketers, we are responsible for designing the automate process and behavioral triggers that ensure the right processes are in place for these emails to be sent, but ultimately it is up to IT to ensure that the emails are being delivered. In the meanwhile, we can test, test and test again for deliverability.

ADTECH: IN-GAME ADVERTISING

Matthew Giardino
Director of Performance Marketing + Analytics

Is In-Game Advertising The Next Big Thing In AdTech? See the article here.

Digital advertising will begin to be more prevalent in video games. In 2008, President Obama’s election team was one of the first to make such a placement and this type of advertising will open new opportunities for brands to get in front of consumers primarily younger males.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.