Thursday Thoughts On Advertising 76

Thursday Thoughts On Advertising 76

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Omnicom’s Hearts & Science Division, The Queen Has Placed A LinkedIn Ad, Popeye’s Massive Success, Text-Based Customer Support Is On The Rise and Programmatic Advertising Is Driving Rapid Growth In Mobile Video.

Digital Advertising

OMNICOM'S LATEST MOVE

Bob McKay
President + Founder

Omnicom’s Hearts & Science Expands Marketing Tech Consulting Group see article here

Larger companies are making the necessary moves to use data both efficiently and effectively. This is a prime example of one such move.

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

The Queen Has Placed An Ad On LinkedIn see the article here

Even the oldest of institutions are recognizing the power of social media! The royal family has placed a position for recruitment on LinkedIn for a key renovation planner. For a position and employer that you would certainly think would rely on traditional network leveraging, this is an interesting story in just how much more advantageous it is for both employers and employees to use technology to mediate job searches.

POPEYE'S MASSIVE SUCCESS

Ann Marie Bell
Chief Revenue Officer

Popeyes’ Sales: ‘Never Seen This Kind of Response’ the article here.

This is the power of paid social media, earned media from that campaign and footfall attribution!

TEXT-BASED CUSTOMER SUPPORT

Christian Bayne
Director of Content Strategy + Market Research

Customers Want More Text-BasedCustomer Support Options From Brands See the article here.

Did you know that, according to this survey, 72% of consumers ages 18-64 said that having the ability to text with a live agent in real-time would improve their overall customer service experience! Are you ready?

PROGRAMMATIC ADVERTISING

Matthew Giardino
Director of Performance Marketing + Analytics

Programmatic Advertisig Is Driving Rapid Growth In Mobile Video See the article here.

The programmatic mobile video advertising market is expected to grow from $19.93 billion to $24.87 billion in 2020. The driver of most of this has come in the form of native video ads, and the remaining bulk of ad dollars will be spent in other lanes such as Youtube, Twitter, Snapchat, Facebook and OTT.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.