Thursday Thoughts On Advertising 77

Thursday Thoughts On Advertising 77

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Return On Emotion Is The New ROI, How To Stop Getting Bogus Leads From Facebook, More Legacy TV Cord Cutting, The End Of The American Newspaper and Googles Ads Offers More Granular Conversion Actions For Leads & Sales.

Digital Advertising

BRAND CONNECTION

Bob McKay
President + Founder

Return On Emotion Is The New ROI see article here

Emotionally connected brand consumers buy more products from the brand they revere.

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

How to Stop Getting Bogus Leads from Facebooks Ads see the article here

We’ve come to an interesting point in some digital ad formats, where at times it is TOO EASY to convert! Most of the time we as advertisers are trying to maximize conversion rates, but in the case of Facebook Lead Gen Ads, sometimes decreasing conversions for the purpose of requiring higher intent and more qualifying questions is better for the overall business. Another example of why only looking at the “pre-conversion” digital advertising world means you miss out on the bigger picture.

TV WATCH

Ann Marie Bell
Chief Revenue Officer

More Legacy TV Cords Cutting To Come the article here.

“TV disruption isn’t over — not even close. Roku says half all U.S. homes will be cord cutters or cord-nevers by 2024.”

THE END OF NEWSPAPERS

Christian Bayne
Director of Content Strategy + Market Research

McClatchy’s Fall And The End Of The American Newspaper See the article here.

“McClatchy is but the latest casualty in the death spiral of the American newspaper business. Two weeks ago, Warren Buffett offloaded his papers to Lee Enterprises, signaling that he was cutting his losses. Overall, nearly half of newspaper jobs disappeared between 2008 and 2018, according to the Pew Research Service.”

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics

Google Ads Offers More Granular Conversion Actions For Leads & Sales See the article here.

Google is making the process of creating micro-conversions simpler. The new set of micro-conversions is divided into leads categories and sales categories. This allows advertisers to get more granular with tracking.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.