Thursday Thoughts On Advertising 78

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Digital Disruption at the Grocery Store, Snapchat’s New Ad Unit Prompts Users to Call or Text Businesses, What is Tactile Marketing Automation?, 7 Ways to Build Your Email List and Google Ads Intros ‘Continous Audience Sharing’ for Manager Accounts.

Digital Advertising

DIGITAL DISRUPTION AT THE GROCERY

Bob McKay
President + Founder

Digital Disruption at the Grocery Store see article here

“Grocers large and small should step back now and reevaluate their near- and long-term strategies. There is no time to waste. It took TV 13 years to reach 50 million users. The iPod took four years, Facebook took one year, and Twitter took nine months to hit that number. The speed of technology adoption has been startling some of the world’s most successful companies since the 1990s—and it is accelerating faster than ever. Major grocery players, including traditional competitors (such as Kroger and Walmart), e-commerce giants (such as Amazon), and start-ups with venture-capital funding, are making the kinds of major investments and acquisitions—in customer-value proposition, customer experience, picking, and delivery—that herald an era of true transformation”

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Snapchat’s New Ad Unit Prompts Users to Call or Text Businesses see the article here

Snapchat has introduced a new KPI in their ads that can drive calls and texts directly to phone numbers. This is huge as Snapchat is a mobile-first optimized platform that should make for a very seamless path for the consumer, more so than most forms of website conversions that rely on optimally-designed websites/landing pages.

TACTILE MARKETING AUTOMATION

Ann Marie Bell
Chief Revenue Officer

What Is Tacticle Marketing Automation? the article here.

Integrating your physical marketing efforts with your marketing automation platform can be extremely useful. The ability to send direct mail to customers based on behavior and triggers that are set up and recorded via your CRM can bring a nice personal touch to your marketing efforts moving into 2020.

EMAIL MARKETING

Christian Bayne
Director of Content Strategy + Market Research

7 Ways to Build Your Email List Into A Marketing Powerhouse  See the article here.

Growing your email list is difficult, there’s no question about it. The article provides 7 unique ways to grow your list and harvest the power of your list once you grow it!

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics

Google Ads Intros ‘Continuous Audience Sharing’ for Manager Accounts See the article here.

Google Ads has now made it possible to share remarketing list across accounts, making it more efficient to remarket across remarketing lists that have been built up over time. This is especially important for organizations that have many initiatives that take place throughout the year which target similar audiences.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.