Thursday Thoughts On Advertising 79

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: Roku Original TV, Facebook Has A Prescription: More Pharmaceutical Ads, February Marketing Updates, Email Marketing Webinar and Vizio Ads.

Digital Advertising

ROKU ORIGINAL TV

Bob McKay
President + Founder

Roku Is In Talks For Orginal Programming, Following The Footsteps of Netflix & Amazon see article here

OTT channels are now gaining enough ad revenue to support content dev investment, original content. Shifting from a distribution channel to content creator and distributor. Consumer consumption behavior driving it all.

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Facebook Has A Prescription: More Pharmaceutical Ads see the article here

Facebook has in the past year made a priority to work with pharmaceutical advertisers to help them with over-the-counter medicine advertisements, and approval. This has raised concerns with some users regarding privacy of their medical data. While Facebook can assert innocence, they don’t thoroughly vet the data source that advertisers get their targeting from.

FEB MARKETING UPDATES

Ann Marie Bell
Chief Revenue Officer

February Marketing Updates the article here.

Insights from Salesforce, Uber, Merkle and more.

EMAIL MARKETING WEBINAR

Christian Bayne
Director of Content Strategy + Market Research

Get Brand Protection & Higher Open Rates See the article here.

Here is a FREE webinar about how to increase your deliverabilty and open rates for your email marketing.

VIZIO ADS

Matthew Giardino
Director of Performance Marketing + Analytics

VIZIO Launches VIZIO Ads See the article here.

“As viewing behaviors shift and the marketplace for connected TV advertising explodes, brands need to find new ways to reach audiences on the biggest screen in the house” Welcome VIZIO Ad’s open platform approach.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.