Thursday Thoughts On Advertising 80

Thursday Thoughts On Advertising 80

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MCKAY ADVERTISING + ACTIVATION

#ThursdayThoughts

Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both.

This week we’ll look at: How Nike Is Pivoting, Customers Are On Apps, But Where Are The Advertisers?, How To Proceed With Ad Spending Being Paused, No Events. Now What? and Google Introduced Forced Bold Text In Search Ads.

Digital Advertising

OTT RESEARCH

Bob McKay
President + Founder

How Nike Is Pivoting To Encourage Social Distancing see article here

The take away here is that what brands were doing previously won’t work. To stay relevant, brands must pivot and fit into the “new normal” by being where their customers are; at home.

PAID SOCIAL ADVERTISING

Alex Andrews
Executive Director of Social Advertising

Customers Are Flooding Apps & Services, But Where Are The Advertisers? see the article here

Users practicing social distancing are resulting in all-time high activity on social media platforms, but advertisers are not meeting that activity with their own. While this could mean an opportunity for some businesses that sell online appealing products that can be used in quarantine, the reality is many businesses have their own needs to consider. It’s hard for many to prioritize marketing when they’re internally wrestling with workplace shutdowns and reduced demand.

AD SPEND SHIFTS

Ann Marie Bell
Chief Revenue Officer

After Hitting Pause On Ad Spending, Advertisers Figure Out How To Proceed the article here.

Figuring out how to pivot with ad spending based on the shift of consumer behavior is key. “There’s no one-size-fits-all approach to what clients press pause on or retool.”

MARTECH

Christian Bayne
Director of Content Strategy + Market Research

Lights Out On Your Events. Now What? See the article here.

No conferences, no events, no promotional marketing what do you do now? It’s time to reset, integrate, align and reinforce your strategy with what you know works!

PPC STRATEGY

Matthew Giardino
Director of Performance Marketing + Analytics

How To Use Forced Bold Text In Google Search Ads See the article here.

A new tool has been developed to allows for any text within your Google Ads, Facebook, and Instagram ads to be bold. In A/B tests with ads that were left to standard text types, the bold text ads showed to have as much as a 19.4% increase in overall click-through rate. However, it is still not clear whether or not this increase in engagement equates to an increase in conversions.

We hope you enjoyed these snippets of information that we chose to share. Look out for the upcoming #ThursdayThoughts post. (Yes, it’ll be on Thursday). See our previous post here.